Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.

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Show Notes

• Hinderling Volkart — Dan's company
• 6 storytelling principles to improve your UX — Dan's article we're talking about
• How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?"
• Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower
• Emotional Design — a book by Don Normal
• Episode 82: Healthy Ending Experiences with Joe Macleod
• Ends. — a book by Joe Macleod on ending experiences
• Medium, Dribbble — great places for sharing work
• The FWA, Awwwards — the most famous award websites
• Dan's website
• Follow Dan on Medium
• Follow Dan on Twitter: @nessie420

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