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This week Sara and Kyle talk with the founder of the popular online blog and website Bike Shop Girl, Arleigh Greenwald. Arleigh has been working in the bike industry for more than 15 years running bike shop operations, as a pro mechanic, running marketing for bike industry brands, and as an outside rep for a national bicycle parts supplier. In 2015, she wrote a wildly popular article, "The Bike Industry is Sick and Hiring More Women Isn't Going to Fix It.” Shortly after writing the article she founded Shift Up to change the strategy and marketing of bicycle retail - one bike shop at a time. Her new startup, Bike Here, aims to show people that biking is enjoyable and accessible by making biking about the experience it creates and not about the culture or “lifestyle”.The Bike Nerds Podcast is sponsored by Saris Cycling Group and Bike Fixation. Visit www.bikefixation.com/bikenerds for a full array of bicycle parking and infrastructure products.