Hello, Looking Forward listeners. Thanks for tuning in!

Today on Looking Forward we’re going to focus on the residential real estate business. In Part 1 of this two-part series, Episode #81, we’re going to look at how the residential real estate industry has evolved over the past few decades.. and how business in the U.S. differs from some other parts of the world. We’ll look at COVID 19’s dramatic impact on the industry, and we’ll ask our guest what concerns him most about residential real estate these days. And speaking of our guest, he’s Rich DeNicola.

Rich DeNicola currently serves as the Chief Operating Officer for the Realogy Expansion Brands, which includes Better Homes and Gardens® Real Estate and ERA®. He is responsible for domestic and international business operations, financial management, franchise performance consulting, products and partnerships, network engagement and brand growth strategy for the portfolio.

Prior to his current role, Rich served as Chief Operating Officer of Better Homes and Gardens Real Estate as well as Senior Vice President of Membership Development. During his tenure, the brand more than doubled its franchised office count and expanded to sixteen new states and the Bahamas.

Before joining Better Homes and Gardens Real Estate, Rich served as National Vice President of Franchise Sales for Coldwell Banker, overseeing the brand growth and mergers/acquisitions strategies in both the United States and Canada. He has served in a variety of sales and operational roles for Realogy Franchise Group since 2004.

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