Julie Novack is the CEO and Co-Founder of PartySlate, a photo-rich platform where leading event professionals share their work with the world. PartySlate is a website for brides, grooms and party hosts of all kinds who are searching for new ideas and top local event professionals. Unlike other inspiration platforms such as Pinterest, PartySlate is designed specifically to give Event Professionals such as Photographers, Planners, Décor Companies, and Venues a better way to showcase their work, build their brand, credit partners and collaborate with their clients.  

Julie brings over 20 years of digital experience overseeing global and national teams at Vibes Mobile, Razorfish and Agency.com. Julie received an MBA in marketing and finance from the Kellogg Graduate School of Management at Northwestern University and a BA in Economics from the University of Michigan.

In this episode, listeners will hear about:

• Basics for Search Engine Optimization, including the importance of local key words
• What authoritative link backs are and why you want them for your website
• The most important section of your website that's often overlooked
• What PartySlate is and how to get listed on the website