Podknife - Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt by UI Breakfast: UI/UX Design and Product Strategy

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Episode 45: SaaS Email Marketing Secrets with Christoph Engelhardt

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Dec 29, 2016
Episode Duration |: 00:45:29

Description
iTunes Summary

Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

LinksSpy — Christoph's SaaS product
Moz — Christoph's previous place of work
FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples
MailChimp, Drip, Intercom — popular email tools
SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount)
Follow Christoph on Twitter: @itengelhardt

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

LinksSpy — Christoph's SaaS product
Moz — Christoph's previous place of work
FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples
MailChimp, Drip, Intercom — popular email tools
SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount)
Follow Christoph on Twitter: @itengelhardt

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.

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