One of the very best ways to establish and maintain rapport is to be a good listener. Most of us hear—but don’t know how to listen. Listening is one of those skills that gets a lot of lip service, but we still stink at it. We think we know all about it and therefore are already good at it.

Unfortunately, nothing could be further from the truth. Studies show that poor listening skills still account for 60 percent of all misunderstandings. 

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Get to understand how to influence below the radar and directly into the brain on this week’s podcast – Why 95% of Persuasion and Influence Involves a Subconscious Trigger.