In just 8 years since their debut in 2010, On Running has become one of the fastest growing running shoe brands, now featured in more than 5,000 running specialty shops across the globe. In episode 26, live from Paragon Sports in New York City, co-founder Caspar Coppetti and I talk about the pressures that come with building an athletic company from the ground up, and how the brand’s cloud technology sets them apart from other huge contenders. We also dive into Coppetti’s #hurdlemoment, when a factory in China charged with manufacturing their shoes went bankrupt, and the necessary break he took after that fiasco to cycle throughout the Swiss Alps and get his mind right. Recorded the week of the 2018 New York City Marathon, Coppetti also shares motivational advice for new and veterans runners and the mantra that propels him to be better, both personally and in business. — @on_running @casparcoppetti @paragonsports @hurdlepodcast Hurdle listeners! Special offer: ON is offering shoes and gear to the test for 30 days! Head on over to paragonsports.com, pick your favorite shoes or apparel pieces, and apply code “paragonhurdle” at checkout. Run in them for 30 days, put them through their paces, and if you love them—keep them. Not convinced, just send back for a full refund! Local to the NYC area? This also works at the Paragon store located at 18th and Broadway (just say it at the registers). Offer good until December 31, 2018. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hurdle/message