Can we ever quantify the innate curiosity so many of us share? Perhaps unintentionally, the company Thinko did just this in October 2018 when they launched WhoPaid99Cents.com. The function of the site, in beautiful clarity, is simply to record and display who chose to pay 99 cents for access to a list of others who had done the same. Several articles take shots at the site for being useless, wasteful and unnecessary. But what about a different perspective? How might a space like this illuminate the strange tug many of us feel to peek at the activities of others? With its entry point of 99 cents, how might it help us measure (a certain type of) human curiosity?