How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.

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Show Notes

• Episode 112: Optimizing SaaS Trials with Alli Blum
• Better Done Than Perfect. Switch Interviews & Strategic Context with Alli Blum
• Episode 181: Jobs to Be Done with Jim Kalbach
• The Jobs To Be Done Playbook — Jim Kalbach’s book
• design.org/literature/article/personas-why-and-how-you-should-use-them">Personas, to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90">Jobs to Be Done, the Hero’s Journey — the user research frameworks Alli mentions
• April Dunford — a B2B Tech positioning consultant, speaker, and author
• Userlist — Jane’s SaaS product
• userinterviews.com — a platform for recruiting research participants
• The Mom Test — a book by Rob Fitzpatrick
• Bob Moesta and Chris Spiek — Uncovering JTBD
• How to Use Jobs to Be Done to Perfect Your Positioning — Claire Suellentrop’s talk at MicroConf Growth 2018
• Demand Maven — Asia Orangio’s SaaS growth consultancy
• alliblum.com/jtbd
• Follow Alli on Twitter

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