Podknife - Episode 209: JTBD Interviews with Alli Blum by UI Breakfast: UI/UX Design and Product Strategy

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Episode 209: JTBD Interviews with Alli Blum

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Mar 18, 2021
Episode Duration |: 00:52:21

Description
iTunes Summary

How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Episode 112: Optimizing SaaS Trials with Alli Blum
Better Done Than Perfect. Switch Interviews & Strategic Context with Alli Blum
Episode 181: Jobs to Be Done with Jim Kalbach
The Jobs To Be Done Playbook — Jim Kalbach’s book
design.org/literature/article/personas-why-and-how-you-should-use-them">Personas, to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90">Jobs to Be Done, the Hero’s Journey — the user research frameworks Alli mentions
April Dunford — a B2B Tech positioning consultant, speaker, and author
Userlist — Jane’s SaaS product
userinterviews.com — a platform for recruiting research participants
The Mom Test — a book by Rob Fitzpatrick
Bob Moesta and Chris Spiek — Uncovering JTBD
How to Use Jobs to Be Done to Perfect Your Positioning — Claire Suellentrop’s talk at MicroConf Growth 2018
Demand Maven — Asia Orangio’s SaaS growth consultancy
alliblum.com/jtbd
Follow Alli on Twitter

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