What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.

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Show Notes

• The Mom Test, Workshop Survival Guide — Rob’s books
• DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)
• Authority — a book by Nathan Barry
• The E-myth Revisited — a book by Michael E. Gerber
• Sense & Respond Press, Rosenfeld Media — tech-themed publishers
• The Tiny MBA — a book by Alex Hillman
• The Brain Audit — a book by Sean D’Souza
• Alexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their book
• writeusefulbooks.com — Rob’s website
• Follow Rob on Twitter or email him at rob@robfitz.com

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