How do you approach something as ephemeral as your brand? Can us mere mortals do it? Our guest today is Austin Church, a brand consultant and co-founder of Balernum. You'll learn what a brand means, how to develop your brand using simple DIY methods, and how to communicate it on your website and in your product.

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Show Notes

• Balernum — Austin's branding and marketing studio
• Freelance Cake — Austin's business growth course for freelancers and consultants
• Userlist — Jane's SaaS product
• Start With Why, The Infinite Game — books by Simon Sinek
• Episode 155: Writing Microcopy with Yael Ben-David
• Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp
• Essentialism — a book by Greg McKeown
• Give and Take — a book by Adam Grant
• Get your free brand scorecard at Balernum.com
• Follow Austin on Twitter: @austinlchurch

Today's Sponsor

This episode is brought to you by Balsamiq — the low fidelity wireframing tool loved by founders, product managers, marketers, designers, and developers. You just drag, drop, and position pre-made components on the screen. You'll be amazed at the great interfaces you'll be able to create. They even offer wireframing courses to help you get started. Now with just-released brand new versions, it's time to give Balsamiq another look! See what's new at balsamiq.com.

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Help Founders 💛

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