This week on WeatherHype, we are discussing the communication challenges that were brought up during Hurricane Matthew. We start with a discussion on the variety of fear and emotional appeals that occurred during the event. From Dr. Rick Knabb's message, to Bryan Norcross' message, and finally the extremely provoking message by Fox News anchor Shep Smith. Then we discuss an article by Brad Panovich on the communication issues in North Carolina, and remarks by the governor of North Carolina to tweak the Saffir-Simpson scale. We end our chat on communication challenges by discussing the role that media plays during weather events. Do live shots affect people's threat perceptions, or show that it is safe to venture out during a storm? We break it all down, and offer our opinions on the topic. Next, we answer a listener's question regarding working with your best friend. We have a little experience with that, so we give a little advice! As always, we finish up with a few personal stories and our songs of the week! To access the links discussed during this episode, please visit: http://www.weatherhypepodcast.com/episode-16. (16.html">http://www.weatherhypepodcast.com/episode-16.html) (16.html)Modifications">http://www.weatherhypepodcast.com/episode-16.html)Modifications were made for Introduction and transition music "Baby, I'm Bad Weather" by Toussaint Morrison: creativecommons.org/licenses/by-nc/3.0/ and "Tricks" by BoxCat Games: https://creativecommons.org/licenses/by/3.0/