I’ll be the first to admit it. I missed the boat when the first book from today’s guest was released.  It was (is) called Lead with a Story. I say “missed the boat” because I remember the book coming out and wanting to make time to dig into it for consideration for the show. But, unfortunately, that never happened.   All the more reason why my interest piqued when I first learned of Paul Smith’s latest book, released last month. The similarly titled Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, explains how stories work, when to use a story to move the sales process along, which ones to always have handy, and how to turn real-life experiences into stories that resonate. After reading only the first third of the book, I’d already gleaned a number of great ideas to implement into my own business. Join in on our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, Paul and I discuss: * Sales stories, and the advantages they give us * The sales stories you need and when to tell them * How to craft your sales stories * And much more… This Episode is Sponsored By FreshBooks FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Paul’s Latest Book You can order your copy of Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale right now. Paul in Action Books Paul Recommends Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath Paul’s Resources The best place to find out more about Paul is at his website. Here, you can pick up a copy of Paul’s new book. Find out more about having Paul speak at your event. Connect with Paul on Twitter. Click to Tweet To share about the Read to Lead Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy: Leave Us Your Feedback Comment and Share Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes...