The relatively new science of Performative Psychology is one with which I’m quite fascinated. It is, according to EastSideInstitute.org, “a shift from a natural science-based and individualistic approach to understanding human life, to a more cultural and relational approach.” For 20 years, today’s guest has been creating custom workshops that artfully blend techniques from theatrical performance with this new science with dramatic results. Cathy Salit is the CEO and founder of Performance of a Lifetime, a consulting firm specializing in helping leaders and companies with the human side of business and strategy. She is a sought-after speaker and executive coach who has been featured in the Wall Street Journal, Fast Company, and Wired.  And, she is also the author of Performance Breakthrough: A Radical Approach to Success at Work. Listen to our chat below Subscribe: iTunes | Stitcher | RSS In today’s episode, Cathy and I discuss: The importance of making the distinction between the idea of knowing versus growing She’ll walk us through the 5 Fundamentals of Performance Why many teams struggle with the same issues And a lot more…” This Episode is Sponsored By FreshBooks FreshBooks is currently offering a month of unrestricted use to to all RtLP listeners – totally free right now. And, you don’t need a credit card for the trial. To claim your free month, click here and be sure and enter ReadToLead in the “How Did You Hear About Us?” section. If your business uses Freshbooks, and you’d like to share your experience with the Read to Lead audience, click the contact tab at the top of this page and let us know. Be sure and include “FreshBooks” in the subject line. Cathy Salit’s Latest Book You can order your copy of Performance Breakthrough: A Radical Approach to Success at Work right now. Cathy in Action Books Cathy Recommends Free Play: Improvisation in Life and Art by Stephen Nachmanovitch Let’s Develop!: A Guide to Continuous Personal Growth by Fred Newman Cathy also mentioned Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins Cathy Salit’s Resources The best place to find out more about Cathy is at her website. Here, you can pick up a copy of Cathy’s new book. You might consider booking Cathy to speak at your next event. Connect with Cathy on Twitter and LinkedIn. Click to Tweet