Podknife - Episode 111: Effective Website Navigation with Els Aerts by UI Breakfast: UI/UX Design and Product Strategy

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Episode 111: Effective Website Navigation with Els Aerts

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jun 15, 2018
Episode Duration |: 00:44:22

Description
iTunes Summary

We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

AGConsult — Els' agency
Identifying Customer Top Tasks — an article by Gerry McGovern
Treejack, OptimalSort — tools by Optimal Workshop for tree testing and card sorting
Balsamiq, Axure, InVision — prototyping tools
Information Scent — a definition at Optimizely Glossary
Navigation versus search — Els' article
GOV.UK — a good website example without top navigation
group.com">Jakob Nielsen, Jared Spool, Gerry McGovern — usability authorities to follow
CTAConf 2018 — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada)
Follow Els on Twitter: @els_aerts
Get €200 off user research training by AGConsult Academy using promocode UIBREAKFAST (valid until June 31, 2018)

Today's Sponsor

This episode is brought to you by Balsamiq. This super easy-to-use wireframing tool can help you and your team get user interface ideas down before you start coding or sweating the details on fancier tools. Try it free for 30 days at balsamiq.cloud.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

We've been building websites for decades, yet each project imposes new challenges when it comes to navigatin. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

AGConsult — Els' agency
Identifying Customer Top Tasks — an article by Gerry McGovern
Treejack, OptimalSort — tools by Optimal Workshop for tree testing and card sorting
Balsamiq, Axure, InVision — prototyping tools
Information Scent — a definition at Optimizely Glossary
Navigation versus search — Els' article
GOV.UK — a good website example without top navigation
group.com">Jakob Nielsen, Jared Spool, Gerry McGovern — usability authorities to follow
CTAConf 2018 — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada)
Follow Els on Twitter: @els_aerts
Get €200 off user research training by AGConsult Academy using promocode UIBREAKFAST (valid until June 31, 2018)

Today's Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

This episode currently has no reviews.

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