On Rounding the Bases, there’s one topic that continues to be a cornerstone of the stories we tell, and that is culture. Jeff King is the CEO of Barkley, an award-winning advertising agency who knows the significance of culture in business. Jeff has made a point of building his company around one very simple concept, which is to "add good." Add good to ideas, add it to a brand, and most importantly, add good to the lives of those around you. From his acclaimed diversity initiatives to his tireless work with area youths, Jeff adds a healthy serving of good wherever he goes, balancing purpose with profits and leading by example. In doing so, he imparts real change, not just within the creative genius keeping Barkley clients happy, but in his community, the industry, and arguably, the world. For more about Barkley visit: https://www.barkleyus.com/