Podknife - EP 34 - Conversation with Bret Caretsky: The man who brought the unicorn to life, took on Starbucks and won, and continues to grow his mission by Leadership Live

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EP 34 - Conversation with Bret Caretsky: The man who brought the unicorn to life, took on Starbucks and won, and continues to grow his mission

Podcast |: Leadership Live
Publisher |: Daphna Horowitz
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Leadership,; Management & Marketing
Categories Via RSS |: Business,; Entrepreneurship,; Management
Publication Date |: Jun 08, 2021
Episode Duration |: 00:36:31

Today we have a story of following your passion, creating a business based on the things you value with a bit of a David and Goliath scene thrown in for good measure and definitely lots to learn. Bret Caretsky shares his journey of going from a small seasonal juice bar in Montauk to opening a coffee shop in NY to licensing a lifestyle brand and drink. On the way, he and his partner created the unicorn drink, an idea that was stolen by Starbucks. They fought for their invention, sued Starbucks, and won! Join us for the conversation.

Timestamps:

0:45 David & Goliath - The fight against the Starbucks

2:13 The Unicorn brand - bringing fantasy to life

6:33 From 0 to the Unicorn in 8 months

8:46 Making it happen

10:00 Open the doors and people will come

12:45 The birth of the Unicorn

15:30 People slept in front of the stores to get a taste

19:10 “Starbucks is making the Unicorn drink!”

21:32 It was the matter of the principle

24:17 Expanding to licensing - a lifestyle brand

26:33 Never give up on great ideas