Please login or sign up to post and edit reviews.
EP 285 — Gunnila and Erik Blomberg: Eleiko: Real Strength
Publisher |
Paul Chek
Media Type |
audio
Publication Date |
Mar 19, 2024
Episode Duration |
01:31:17

If you have ever watched any of Paul’s exercise videos on his YouTube channel, you’ve seen him using equipment made by Eleiko, one of the most successful family-owned companies in the world based in Sweden.

 

Paul’s love of Eleiko runs far deeper than merely being a serious fan of their equipment and gear as you’ll discover in this week’s Living 4D conversation/reunion with Gunnila and Erik Blomberg, the mainstays behind this internationally renowned company.

 

The Blombergs share the deep respect and affection they have for Paul and the CHEK Institute and how Gunnila helped bring CHEK principles and How to Eat, Move and Be Healthy to an international audience hungering for it.

 

Learn more about Eleiko — their array of equipment, educational offerings and success stories — on their website.

Timestamps

  • The origins of Eleiko started with waffle irons. (4:12)
  • Paul’s role in keeping Eleiko focused on functional training, not machines. (13:30)
  • What strength means to Gunnila and Erik. (22:44)
  • Performance, learning and kindness. (27:20)
  • Myths about kids training with weights. (31:23)
  • Teaching true health versus selling unhealthy products. (40:55)
  • Does the typical exercise routine start with a machine or free weights? (52:58)
  • How Gunnila was so instrumental to Paul’s work with How to Eat, Move and Be Healthy. (58:32)
  • Passing the torch to the next generation. (1:05:38)
  • Navigating the challenges and growth before, during and after the COVID pandemic. (1:12:30)
  • Gunnila is a cool grandmother. (1:22:46)

Resources

Thanks to our awesome sponsors:PaleovalleyBiOptimizers US and BiOptimizers UK PAUL10Organifi CHEK20CHEK Institute Free Squat AssessmentTarot For Soul Guidance online workshopWe may earn commissions from qualifying purchases using affiliate links.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review