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Ep 229 - Using The Power of Ritual To Create Product-Market Fit - Justin Singer
Publisher |
Matthew Kind
Media Type |
audio
Podknife tags |
Business
Interview
Investing
Marijuana
Categories Via RSS |
Business
Investing
Publication Date |
Jul 22, 2018
Episode Duration |
00:41:08

Justin Singer is the co-founder of Still Water Brands. Stillwater is focused on cannabis consumers that really don’t see themselves as cannabis consumers because they feel uncomfortable with the existing methods of consumption. For example, it is very confusing for a first-time cannabis consumer to understand why they don’t want to eat a 100mg infused chocolate bar, but instead, need to break it up into 10 or 20 pieces. First-time consumers ask, “wait, why do I need to break this bar up, isn’t a bar one dose?”

Justin and his team at Stillwater initially focused on rituals consumers are already comfortable with such as making a cup of tea. Stillwater’s water-soluble beverage additives including their best seller Ripple have resonated with a traditionally unrecognized and underserved market category.

Now Stillwater is going to offer their infused additives to other businesses.

This is a riveting interview you won’t want to miss.

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Learn more at:https://www.cannainsider.com

And

http://stillwater.life/

Important:What are the five major trends disrupting the cannabis industry?Find out with your free cheat sheet at: https://www.cannainsider.com/trends

Justin Singer is the co-founder of Still Water Brands. Stillwater is focused on cannabis consumers that really don’t see themselves as cannabis consumers because they feel uncomfortable with the existing methods of consumption. For example, it is very confusing for a first-time cannabis consumer to understand why they don’t want to eat a 100mg infused chocolate bar, but instead, need to break it up into 10 or 20 pieces. First-time consumers ask, “wait, why do I need to break this bar up, isn’t a bar one dose?”

Justin and his team at Stillwater initially focused on rituals consumers are already comfortable with such as making a cup of tea. Stillwater’s water-soluble beverage additives including their best seller Ripple have resonated with a traditionally unrecognized and underserved market category.

Now Stillwater is going to offer their infused additives to other businesses.

This is a riveting interview you won’t want to miss.

Learn more at:https://www.cannainsider.com

And

http://stillwater.life/

Important:What are the five major trends disrupting the cannabis industry?Find out with your free cheat sheet at: https://www.cannainsider.com/trends

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