Welcome to Episode 1933 on Italian Wine Podcast, Masterclass US Wine Market With Juliana Colangelo. In today's episode, she interviews Erin Kirschenmann . Erin speaks about what makes for a compelling story for a wine publication: successes and failures, stories and challenges, and data. More about today’s guest: “As Managing Editor for Wine Business Monthly, the leading print publication for the wine industry, it’s my job to write and edit articles on the business of wine, manage deadlines and budgets, coach and guide freelancers, and develop sessions for our conferences. I also have the incredible job of speaking at industry symposia and judging wine competitions around the world, emceeing and moderating at conferences, and guest lecturing at local colleges.  While stringing thoughts and paragraphs together has always come naturally to me, I know that’s not the case for everyone. I believe that everyone has a story to tell and with the right questions or guidance, anyone can be a writer. My talent is in making that happen, cheering on budding writers and ensuring every piece is the best it can be. In my spare time, you can find me on the softball field, hiking the trails of Northern California, baking far more than any one person can eat, or curling up on the couch with my dog and a new book.“ Connect: Website: https://www.erinkirschenmann.com/about  More about Juliana Colangelo: Juliana Colangelo is a leading communications and marketing professional for the beverage alcohol industry. Currently, Juliana is a Senior Brand Manager at Frederick Wildman, where she is focused on building their Italian wine portfolio. Prior to that, she led the California Division as a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. for over 10 years. During her tenure at C&P, Juliana led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador. Connect: Instagram: www.instagram.com/julezcolang/ Facebook: www.facebook.com/jules.colangelo/ Twitter: twitter.com/JulezColang   LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/  _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!