Welcome to Episode 1568, Bridging the Communication Gap with New Technology in the Fine Wine Supply Chain with Nick Palmer moderated by Pietro Russo This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. More about today’s discussion With the rise in technological innovations, the industry is pivoting how wine businesses worldwide communicate wine information accurately between systems, players in the supply chain, and consumers. The fine wine market and the trade have long suffered from problems associated with product names, making manual transactions prone to errors and ultimately costing more time and money. With the Liv-ex Wine Identification Numbers (LWINs), wine businesses can integrate a universal language that allows computer systems to instantly communicate and increase efficiency in describing, buying, selling, storing, and shipping wines. Retailers, wholesalers, importers, logistics suppliers, publications, and apps can also view scores, tasting notes, and drinking dates all in one place. LWINs is setting industry-wide standards in communication between the supply chain systems, one of the most important aspects of a thriving wine business in the global digital age More about today’s speaker: Nick Palmer Nick Palmer was born & raised in London. He studied engineering at the University of Birmingham, where a weekend job at a wine store turned into a passion. He has worked in private client sales and trading for the likes of Direct Wines and Armit Wines. After a segue into the technology & software sector in the 2010s, he joined Liv-ex in 2016. Connect: Linkedin: www.linkedin.com/in/nick-palmer1/ More about today’s moderator: Pietro Russo Born in 1985 in Marsala from a family long dedicated to winemaking, Pietro Russo graduated in Viticulture and Winemaking from Conegliano Veneto and holds a Master’s Degree from Bordeaux. His career includes working periods spent in Bordeaux and Languedoc, Andalusia, New Zealand, and Piedmont, where he has developed a long hands-on experience in winemaking and an insatiable passion for wine. Since 2010 Pietro has been working for Donnafugata, where he has the opportunity to produce wines from the most compelling appellations across Sicily, such as Etna, Pantelleria, Vittoria, and Contessa Entellina. In 2020, together with Gabriele Gorelli MW and Andrea Lonardi, Pietro revised the Italian chapter for the New Sotheby’s Wine Encyclopedia. He participates annually in several international wine competitions as a judge.Pietro is also a candidate in the Master of Wine program, having passed the tasting part of the exam in 2019, and currently studying to achieve the famous two letters. Connect: Instagram: @pietro.russo_eno Facebook: www.facebook.com/pietro.russo.773 LinkedIn: www.linkedin.com/in/pietro-russo-4a03a6129/ _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/