Do you speak about a topic that most people would rather avoid than have to deal with? Topics that make your target audience uncomfortable can be hard to market because they may not want to face that discomfort. On today’s episode, I interview Rachel Richards, a former financial advisor who has made a name for herself in the personal finance realm. She is the bestselling author of “Money Honey” and “Passive Income, Aggressive Retirement.” Her valuable money lessons have helped thousands of millennials work their way out of financial despair. She has successfully done what no one has done before: made the topic of money management fun, entertaining, and simple.

We cover:

• How Rachel got into money management as a career focus
• How she took a topic that is typically dry and difficult to follow and made it fun and simple
• Tips to turn an emotionally-charged topic into something people want to learn about
• How she approaches this topic when putting together a speech
• How she creates compelling content for social media
• What she did to change her mindset from seeing this topic as hard and difficult to simple and easy
• Customer research she did to learn about how her audience talks about finances
• How she has gotten so much attention for the book
• Advice she would give as a starting point for other speakers and aspiring authors who are trying to make their topic more attractive and are struggling with it

Learn more about Rachel Richards here

Buy Money Honey here

Buy Passive Income, Aggressive Retirement here

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