In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach.  To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market.  Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages. Jeff gives listeners actionable tips on: [0:00] Intro [1:50] Building your entire firm on referrals [3:40] Jeff's experience creating his business [4:50] Pushing through valleys of your business [7:40] Repositioning and creating your niche offer [13:15] Where to start your content system [15:30] Why a blog is not a place to assume your clients are spending their time [20:25] Giving away the sauce [24:35] Building trust with your clients [30:30] The ‘attract’ piece of the puzzle [35:35] How to start a conversation around a blog post [40:00] Long term nurturing [42:25] An example of a newsletter campaign [48:10] Leveraging quizzes [49:30] Jeff’s book review [53:30] One big takeaway from this episode  Resources mentioned in this episode: Marketing Rebellion by Mark Schaefer Connect with Jeff here: https://www.instagram.com/content.remedy/ https://twitter.com/HeyJeffFelten https://www.linkedin.com/in/jeff-felten/ http://www.contentremedy.co   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com