Chris Reay of BBC Radio 2.

Today BBC Radio 2 airs its new jingle package. It’s the first time in fifteen years that Britain’s most popular radio station has commissioned a completely new package.

The new work comes from London-based production house Wise Buddah who produced the jingles using the heritage logo from Grooveworx after a long commissioning process.

It is the result of considerable collaboration. The package includes performances from some of the BBC Radio 2 presenters including Clare Teal, Beverley Knight and Paul Jones. It also features the BBC Concert Orchestra and the London Community Gospel Choir.

A few days ago, locked behind two levels of BBC security and sworn to total secrecy, Chris and I opened some drinks, discussed the package then played all the cuts back-to-back. Perfectly normal behaviour for a beer & jingles lock-in, as you’ll hear in this month’s podcast.

Play here

[audio:eu-west-1.amazonaws.com/earshot/podcast/ecr_july2012_embargo.mp3|titles=”Earshot">http://s3-eu-west-1.amazonaws.com/earshot/podcast/ecr_july2012_embargo.mp3|titles=”Earshot Creative Review for July 2012″] eu-west-1.amazonaws.com/earshot/podcast/ecr_july2012_embargo.mp3">Download the mp3 (28’13”, 160kb/s stereo mp3, 32.5MB) Subscribe to the Earshot Creative Review via iTunes.

Credits

creative-review-hobsons-square-logo-150x150.jpg?resize=150%2C150" width="150" height="150">Earshot Creative Review imaging by Chris Nichol at Wizz FX. The podcast is sponsored by international.com">Hobsons. Chris Reay’s anorak by Millets.

Views expressed are personal and not those of the BBC or Wise Buddah.  The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included solely for the purposes of education and review.

Comments

• Monday 16 July, 2012, hart.co.uk/jingles/blog/2012/07/brand-new-jingles-for-radio-2/" class="url">Brand New Jingles for Radio 2 | Fred Hart: Jingles writes: [...] This month’s Earshot Creative Review podcast features Radio 2′s Station Sound Producer Chris Reay talking about the story beind the new package and playing all the various jingles. [...]
• Sunday 26 August, 2012, PhilEdmonds.com » Recent links and bits writes: [...] listening highlight is catching up with the July edition of the Earshot Creative Review  – looking at the new Radio 2 jingle package, which is a fascinating listen to some of the [...]

From Earshot where views are personal and original writing is licensed under Creative Commons. Follow @earshotcreative and send story ideas and examples of great creative work to the editor @smartin