To go viral is to excite the imagination and spread a message. Beyond silly memes, how do we engage the hearts and minds of the people we lead and the people we serve? There are critical skills and daily habits to make sure we are reaching as many people as we can, in the best way possible. We explore the strategies with Richard Nongard, author of Viral Leadership: Seize the Power of Now to Create Lasting Transformation in Business. Intention vs goal-setting: the subtle difference that creates real results. Four ways of gaining buy-in from every stakeholder. The habits that commit leadership to the subconscious mind. #boundlessleadership Shownotes: http://www.zoerouth.com/podcast/viral-leadership