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E144 - Build your competitive edge with a strong digital presence - with Mel Kettle
Publisher |
Zoë Routh
Media Type |
audio
Categories Via RSS |
Business
Careers
Management
Publication Date |
Mar 18, 2020
Episode Duration |
00:43:28
Want to be seen as the best candidate for your next CEO role? Want your brand to stand out? Want to build trust with your consumers? Want to build engagement with your staff? The magic solution is Connected Leadership - how to create connections through a personal communication plan. Connected Leadership expert Mel Kettle walks us through key components of building a digital presence that builds trust and credibility. Why you should listen: *If you need help with where to start in building your personal communication plan *If you need help with how to systemise listening to help build a stronger connection with a broad cohort of stakeholders *If you need help with how to build interesting content and stories no matter how boring the topic may seem at first glance We explore: *The benefits of Connected Leadership *Opportunities for internal and external communications *How people’s consumer behaviour is changing drastically and how communication strategies can help position you ahead of the game *** SHOWNOTES: https://www.zoerouth.com/podcast/melkettle Mel’s podcast: Interview with Lara Bourguignon https://www.melkettle.com/2019/11/lara-bourguignon/ Videos and snap from Jason Paris - Vodafone NZ CEO Jason’s first board meeting https://www.linkedin.com/posts/jason-paris-3404565_quick-tidy-up-before-my-first-board-meeting-activity-6627400390675660800-zAAN #Smallthingsmatter https://www.linkedin.com/posts/jason-paris-3404565_smallthingsmatter-vodafone-activity-6584768954684796928-DS9X CEO advice from Eliza Paris https://www.linkedin.com/posts/jason-paris-3404565_first-day-ceo-advice-from-eliza-paris-try-activity-6463502917482708992-KSeF About Mel Kettle: Mel Kettle is a strategic communication expert. For over 25 years she has been obsessed with communication, connection and collaboration. She works with CEOs, leaders and teams to help them become more connected in an increasingly disconnected world. Mel is a sought after thought leader, speaker, mentor and facilitator who helps her clients create stronger relationships with their workforce, customers and investors. By communicating with clarity, conviction and compassion, they are able to increase their influence and become more trusted. She is the host of podcast This Connected Life and author of The Social Association. Her second book Connectable is due out in February 2020. https://www.melkettle.com/ *** Related Episodes: E127 - How good is your reputation really? With personal branding expert Jane Anderson https://www.zoerouth.com/podcast/personalbranding E28 - Master the art of storytelling - with Gabrielle Dolan https://www.zoerouth.com/podcast/ral E110 - How to be persuasive: an influencer's guide on what not to do https://www.zoerouth.com/podcast/persuasion *** About your podcast host, Zoë Routh: Zoë Routh is one of Australia’s leading experts on people stuff - the stuff that gets in our way of producing results, and the stuff that lights us up. She works with the growers, makers, builders to make people stuff fun and practical. Zoë is the author of three books: 'Composure - How centered leaders make the biggest impact', 'Moments - Leadership when it matters most' and 'Loyalty - Stop unwanted staff turnover, boost engagement, and build lifelong advocates." Zoë is also the producer of the Zoë Routh Leadership Podcast. www.zoerouth.com

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