Author of 6 books (nearly 7), personal branding expert Jane Anderson gives us the nitty gritty on how to manage people’s perspective of you, namely your brand and reputation. Why you should listen: * Learn how to figure out exactly what kind of reputation you do have (and is that a good thing or not) * How to amplify your best facets and aspects of your personal brand * What you absolutely must do to avoid screwing up your reputation We explore: * Where to start in building your personal brand (and why you need to do it deliberately as a leader) * How to be a Lighthouse Leader and why branding is ultimately NOT about you * The need to cultivate influence and a tribe as much as personal brand, and how to do that * Ignoring the inner critic by remaining focused on vision and purpose The best sales book: The Challenger Sale *** Shownotes: http://www.zoerouth.com/podcast/personalbranding About Jane Anderson: Jane Anderson is a Strategic Communications expert. With over 20 years’ experience in Personal Branding and Content Creation she has worked with over 50,000 people on building more trust and influence in their businesses and brands. Her clients include Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy. Jane’s blog was recently voted in the top 10 branding blogs in Australia and in the top 30 branding gurus globally. She won bronze and silver awards at the 2018 Stevie Awards for Women in Business. She is the host of the iTunes podcast "The Jane Anderson Show" and interviewed world leading experts including Seth Godin, and has been featured in Business Insider, The Today Show, Sky Business, Sydney Morning Herald and The Age. Jane has won numerous awards including being nominated for the Telstra Business Women’s Awards. She is also the author of 6 books including her latest “TRUSTED: The Level Above Influence.” *** Related episodes: E54 - Networking matters, but your network matters more - Interview with Janine Garner https://www.zoerouth.com/podcast/janine E18 - Marketing that changes lives: Todd Wright, Threesides Marketing https://www.zoerouth.com/podcast/toddwright E58 - Staff Loyalty & how to get it - Interview with Craig Cherry https://www.zoerouth.com/podcast/loyaltyzone *** About your host, Zoë Routh Zoë Routh is one of Australia’s leading experts on people stuff - the stuff that gets in our way of producing results, and the stuff that lights us up. She works with the growers, makers, builders to make people stuff fun and practical. Zoë is the author of three books: 'Composure - How centered leaders make the biggest impact', 'Moments - Leadership when it matters most' and 'Loyalty - Stop unwanted stuff turnover, boost engagement, and build lifelong advocates." Zoë is also the producer of the Zoë Routh Leadership Podcast. www.zoerouth.com