This is the fifth and penultimate of a six-episode series recorded with Georg Petschnigg at the Web Summit in Lisbon. We find out how Fifty Three, although it built great tools, never shipped the manual to creativity until it joined up with WeTransfer – a company that better understood the power of content. We learn that hand-writing is not dead … and that in this world of selfies and personal branding, there’s still seemingly much more people in this world that care far more about creating for others. But we start with Georg’s perspective on how the landscape has, to a large extent … the physical landscape … shaped many of the core cultural characteristics of born and bred Amsterdammers. And why the city has evolved into a sophisticated, multilingual environment that champions pragmatism, openness, collaboration, and tolerance … And also why, with native and adopted New Yorkers, there’s a sense of grandiosity, energy, individual risk taking .. and a sense of infinite possibilities seems to be much more pervasive in that massive city.