Write what you love – and don't feel guilty about it. Market in a way that you love – and don't feel guilty about it. Publishing wide is a way of life – and only getting better. Plus, what if the future is audio first? This is my round-up from the NINC conference 2018. 2018-wide.png">In the intro, I mention the launch of Savant, an AI tool for categories, by PublishDrive at Digital Book World. Plus, I won Publishing Commentator of the Year 2018 🙂 You can find a load of interesting tweets about the conference on Twitter #DBW18. I mention this tweet by @kpeters1 about YA sales and Pottermore. Plus, get this fantastic limited-time NaNoWriMo Storybundle for pay-what-you-want price. Includes craft, mindset, health and business books: www.storybundle.com/nano Today's show is sponsored by all the listeners supporting the podcast on Patreon! THANK YOU so much for your support. Your contribution keeps me creating the show every week as I head towards 10 years of podcasting. It helps me on a psychological level as well as a financial one. You can support the show at www.Patreon.com/thecreativepenn with just a couple of dollars per month and you get access to exclusive monthly Q&As, as well as a backlist of private audio content. Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning creative entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest. She's just been announced as Publishing Commentator of the Year at Digital Book World 2018! My round-up from NINC 2018 I’ve just returned from Novelists Inc (NINC) conference at St Pete’s Beach in Florida, a fantastic conference for professional writers. The type of place where you realise that everyone in the room is multi-published over many years, some with 50+ books, and many making multi-six figures in terms of income. I was thrilled to be amongst writers who challenged me every day and I had meetings with vendors in the publishing market who are doing brilliant things to help authors. It was well worth going for the conference speakers and the networking opportunities and I hope to return another year. I spoke on content marketing for fiction, and how to grow your book sales internationally. If you are in the area, make sure you visit the world-class Dali Museum in St Petersburg which has some stunning paintings. I have pages of notes from the event, but here are my overarching thoughts from the conference.  (1) Write what you love – and don’t feel guilty about it Dr Jennifer Barnes taught two sessions which had the biggest impact on me. The first was on the Id List, and the other on the psychology of book titles. Jennifer is writing a book on these topics, and I hope to have her on the podcast to talk about them at some point, so this is just an overview to whet your appetite. [She also taught this topic at RWA so I'm not sharing private NINC stuff!]