In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking.  He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion also highlights tactics like reporter outreach, using platforms like HARO and Featured, as well as the value of legitimately earned backlinks from reputable sources like Forbes and CNN. Bennett Heyn is an experienced entrepreneur and side hustler. He is from Cincinnati and attended Ohio State University. Upon graduation, he joined Adobe in San Francisco and started an SEO agency.  Bennett gives listeners actionable tips on: 0:00 Intro 2:48 What domain authorities are 03:42 Example of how your domain authority could go down 05:15 How you damage your domain authority 09:37 Leveraging HARO 14:25 Strategies to get quality backlinks 18:20 Do backlinks matter 20:01 What makes a good backlink 20:29 Should you have backlinks to things with a lower DR than you 21:10 Book Review 22:15 One big takeaway Resources mentioned in this episode: How to Win Friends and Influence People by Dale Carnegie Connect with Bennett here: https://www.instagram.com/bennett.heyn/?hl=en https://www.linkedin.com/in/bennettheyn https://backlinker.ai Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com