Advanced tech, behind-the-scenes experiences, full games on social media - how do the latest digital innovations affect the traditional broadcast industry? And what do they mean for you if you're trying to get a job as a sports journalist or producer? "There are completely new players delivering big audiences through online only platforms... it does feel like it's a bit of a Wild West at the moment." – Professor Andy Miah. In this podcast you'll learn more about: - the new digital innovations being used across a range of sport - the future of sports consumption habits - the impact of these changes on existing broadcasters - the importance of storytelling The BBC Academy's Jas Rao speaks to Professor Andy Miah, author of ‘Sport 2.0: Transforming Sports for a Digital World’, and Stuart Rowson, younger audiences editor at BBC Sport, as well as hearing from Manchester City FC's social media manager Chris Parkes-Nield, Table Tennis England's head of commercial Mark Taffler and Hashtag UTD striker Seb Carmichael-Brown.