What if the traditional publishing model is not the best way to publish a book in a digital age? What if publishing it as an ebook on Amazon is not the best way, either? Elle Griffin questions the established ways of publishing a book and explains how she is using SubStack and NFTs for her words. Elle Griffin is an author, editor, freelance journalist, and creative entrepreneur, using new methods of publishing to reach readers and make multiple streams of income with her work. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Why the economics of publishing most books don't add up* Tips for authors who want to use SubStack* How SubStack differs from Patreon* Ideas for authors who want to get into blockchain and NFTs with their words* Embracing change and technology as a creator You can find Elle Griffin at ellegriffin.substack.com and on Twitter @novelleist Transcript of Interview with Elle Griffin Joanna: Elle Griffin is an author, editor, freelance journalist, and creative entrepreneur, using new methods of publishing to reach readers and make multiple streams of income with her work. Welcome, Elle. Elle: Thanks, thank you so much for having me. Joanna: I'm excited to talk to you today. Before we get into more of the technology, tell us a bit more about you and how you got into writing. Elle: I've been a writer for a really long time. I actually started my career in the content marketing side of things, and then moved my way over toward editorial. Now I've been an editorial journalist for a number of years. While I was working on that, on the side, I wanted to write a novel. So I wrote a gothic novel called Obscurity and when I finished it, I did all the normal things first. I sent it out to agents and I was thinking maybe that would be a good idea. But as I was doing that I was researching publishing as my own, like a journalist would, researching the industry, trying to figure out how my book could best be successful. That's when I decided that my book was not a mass-appealed kind of book, it was not going to have 100,000 followers, or buys, purchases. So I decided that it would be better off for a couple of thousand people that would really love it. And if that was the case, I was interested in doing that as part of the Creator Economy, which is a newer idea where the idea is that the author or writer gets paid monthly. People subscribe to that author monthly, as opposed to, ‘Let's pay this author $10 every time, every five years when they have a book come out.' The idea is you subscribe to an author ongoing, and they provide behind-the-scenes access and things as you're going there, similar to your strategy because I know you have a blog and a podcast on the side of writing fiction. So that's what I've been doing. I did a newsletter on SubStack, about a year ago, which has explored all of this and has been a very interesting experiment. Joanna: I want to start with the SubStack experience because one of the reasons I wanted...