In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design. Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian Michael Jr. His passion for missions has led him to collaborate with organizations in Laos, Cambodia, Thailand, Vietnam, Nepal, Guatemala, the United Kingdom, and Papua New Guinea. Jason holds a Bachelor's degree in Communications, with a minor in Intercultural Studies, from Southwestern Assemblies of God in Waxahachie, Texas. As the driving force behind Creative Nomads, Jason leverages his expertise in web design, videography, and branding to empower mission-focused organizations to communicate their message and champion their cause effectively. Jason gives listeners actionable tips on: [4:15] Recommendations to get through sales conversations without feeling salesy [6:25] Where storytelling comes in on your website [9:15] Breaking down what goes on to a website homepage [13:35] How to get your visitor to move through your website in a trusting way [15:20] Tips to convey your expertise  [16:40] Strategically using testimonials on your website  [19:00] How to deal with negative reviews  [20:45] Red flags that betray customer trust [28:50] How your navigation bar should look [34:05] Jason’s book review [36:25] One big takeaway from this episode Resources mentioned in this episode: Marketing Made Simple by Donald Miller Connect with Jason here: https://www.facebook.com/CreativeNomads/ https://www.instagram.com/thecreative.nomads/ https://www.linkedin.com/company/thecreativenomads/ https://creativenomads.com   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com