Welcome back to the How to Build a Dating App Podcast, chronicling the journey of a group of Marketeers building and launching a brand-new dating app.

In this episode, hosts Kate, Michael and Laura welcome London-based dating expert Hayley Quinn, who takes a look through a ‘real-world’ lens at the dating industry and the current dating narrative that needs to be changed for the better, her experience building a coaching business and her success in a male-dominated industry, and what tools you need to be able to succeed in the dating industry.

Exciting points from this episode include:

01:12: From 42-Year-Old Man to Dating Coach

Hayley talks about her career as a ghostwriter-turned-coach-turned-dating consultant, how she started her career going to pick-up artist seminars, and how being an anomaly in the dating industry has led to giving people the tools they need to meet others and build relationships.

08:01: Dating as a Business

Hayley discusses how there’s an authentic need to deliver real-world dating advice, her first role in content creation and how the late-2000s online content boom helped shape the current dating landscape and her career. She also talks about the successes of ‘digital nomads’ and adopters of niche lifestyles.

17:21: Speaking Frankly

Hayley talks about how being one of the only women in the dating coach scene when she started formed her future career, how it’s OK to not always do things 'by design', and the two majorly important skills to have if you’re going to speak with authority on dating.   

23:23: Dating as an Industry

Hayley breaks down what she sees as the worst offences in the dating industry – from patronising messages, unhealthy language and shocking advice, to being taken seriously as a woman in a male-orientated industry – and how this can be addressed. Are dating app experiences spoiled by preconceived mindsets on how dating should work?

28:24: Being in Control of Your Dating Life

Hayley talks about the positive attitudes surrounding women’s empowerment and the effect this has on the dating realm. Can women’s success in educational and professional spheres transfer to dating? How are our dating expectations formed?

How to Quote a Dating App:

1. “I was a twenty-three-year-old woman pretending I was a forty-two year old man living in New York”
2. “We used to sublet a room within the house to one of our coaching clients who paid most of the bills in exchange for us coaching him, creating probably the most awkward and worst living dynamic ever”
3. “often [dating] is such a sensitive area for people's lives. If they have a negative personal experience, that can directly affect how they then relate to your brand”

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