Podknife - Deep Dive: When Good Deeds Go Bad for Brands by Today in Digital Marketing

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Deep Dive: When Good Deeds Go Bad for Brands

Podcast |: Today in Digital Marketing
Publisher |: Tod Maffin
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media
Categories Via RSS |: Business,; Marketing,; News,; Tech News
Publication Date |: Feb 23, 2024
Episode Duration |: 00:15:41

Description
iTunes Summary

Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand.

Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”

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Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand. Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy