COVID, inflation, broken supply chains, and not-so-distant war make this a turbulent time for the modern consumer. During times like these, families tend to their nests, which leads to lots of home-improvement projects…which means lots of painting. Today we explore the case study of a Fortune 500 producer of the paints and stains that coat many households, consumer products, and even mechanical vehicles. While business expands, this company needs to carefully align the records that track hundreds of suppliers, thousands of storefronts, and millions of customers. Business expansion and complex supply chains make it particularly important—and challenging—for enterprises such as this paint producer, which we’ll call Bright Colors, to accurately describe the entities that make up their business. They need to be governed, validated data to describe entities such as their products, locations, and customers. Master data management, also known as MDM, streamlines operations and assists data governance by reconciling disparate data records into golden records and ideally a single source of truth. We’re excited to share our conversation with an industry expert that helps Bright Colors and other Fortune 2000 enterprises navigate turbulent times with effective strategies for MDM and data governance. Dave Wilkinson is chief technology officer with D3Clarity, a global strategy and implementation services firm that seeks to ensure digital certainty, security, and trust. D3Clarity is a partner of Semarchy, whose Intelligent Data Hub software helps enterprises govern and manage master data, reference data, data quality, enrichment, and workflows. Semarchy sponsored this podcast.