Starting any change can be uncomfortable at best, join Anne and John Sahagian, Vice President, Marketing Member Intelligence for BCU, as they discuss data transformation for credit unions. 

 A few key take aways include:

1. How data can help you crystallize the member and their needs. 
2. To start transforming the credit union you need a champion and a solid use case BEFORE you choose tools and business partners
3. This is a journey with the wonderful opportunity of perpetual innovation
4. Credit unions are in the financial dream factory business.  Data transformation can help them understand the members dreams and how to fill them
5. It is okay to learn an incredible amount of information about the members. Just make certain you are using those insights for good actions.

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