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• Podcasts are more interesting to non-listeners than ever before, says new data. Sounds Profitable published The Podcast Landscape 2024, a look at podcast consumption in the US. It claims 53% of Americans ages 18+ listen to podcasts each month (6% higher than Edison Research’s claimed 47%). The data includes the top 20 “favorite podcasts” (13% of respondents say their favorite is Joe Rogan), and suggests that YouTube has extended its lead as the most popular place to discover new shows. The study interviewed more than 5,000 Americans in an online panel. Some of the data was previewed at Podcast Movement.
• Edison Research published the top 25 podcasts in the UK for Q2/24. It was Goalhanger’s time to shine - The Rest is Politics remained at #4, with TRI Football and TRI History both gaining in the charts, and TRI Entertainment a new entry at #17. It’s also the first time that a BBC podcast has made it into the top 10 (in this General Election period, Newscast made it to #9). Acast and Megaphone both host 8 of the top 25; the BBC have five.
• In Australia, Triton Digital’s Sounder has partnered with NOVA Entertainment for contextual targeting and brand suitability.

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