In this episode, Ross McDaniel shares his insights on growing your firm through local SEO. Ross McDaniel is a dynamic strategist with a rich history of amplifying both local stores and mega brands. Ross is an advocate for the prosperity of local businesses, believing they are the heart and soul of thriving communities. As the founder of Fencepost and the Local Growth Formula, Ross connects quality home service businesses with the best customers. His mission? Foster community growth by championing local service providers and helping the best customers find them. Ross McDaniel, not just a strategist, but a community ally. Ross gives listeners actionable tips on: [0:00] Intro [1:40] How he sees local SEO work for his clients [5:10] The power of answering your phone [7:10] First step in getting into local SEO [11:50] Understanding local SEO metrics [17:05] Optimizing for mobile [19:15] Four key ingredients of growth [24:50] Being able to take critical feedback [26:00] Using social proof to boost conversions [27:40] Ross’ book review [29:00] One key takeaway from this episode Resources mentioned in this episode: From Poop to Gold by Chris Jones Connect with Ross here: https://www.facebook.com/fencepostads https://www.instagram.com/fencepost.co/ https://www.linkedin.com/in/lrmcdaniel/  https://twitter.com/therossmcdaniel https://fencepost.co   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com