The aim of food marketing is twofold: Companies want to meet the minimum standards that govern their packaging and its contents and – perhaps more importantly to them – want consumers to pick up and buy their products. But buyer beware; many products make claims that are incredibly misleading – and often perpetuated by mainstream and social media. From a white rice claiming to be high protein to a seasoning promising a salt-free Bloody Mary, I share some “wolf in sheep’s clothing” items I’ve spotted recently and why it’s so important to read (and re-read) the small print.