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- The Future Belongs to Creators
- Publisher |
- ConvertKit
- Media Type |
- audio
- Publication Date |
- Apr 28, 2020
- Episode Duration |
- 00:30:55
Getting into the habit of creating content is a lot of work, but it’s only the beginning of the process. Creating quality content is about connecting with your audience and one of the most sustainable ways to do that is through email automation.
Once you get someone’s interest, you have to keep it. But that doesn’t mean you have to stay on the content hamster wheel. Leveraging your existing content through email automation enables you to build relationships without having to constantly churn out your best work.
In this episode, we dig into using email automation to bridge the gap between initial contact with your readers and why they should stick around. We also talk about pillar content, how to organize your sequence, and how to get vulnerable with your readers.
Main Takeaways
- Building a strong, authentic relationship with subscribers is critical. A strong relationship is what opens to the door to everything that comes next, including sales.
- Your best content has nothing to do with the day it was published. Good content should be something you can always leverage to create relationships with your audience.
- Email automation allows your audience to be on their own schedule and meets them where they are in their journey. It also allows you to control the sequence of content that your audience receives so you can better set them up to understand who you are and what your business can do for them.
- Be vulnerable and share with your audience. This enables you to build a personal relationship with each reader.
- Use a separate email address for email replies. This is the lifeline to your audience and developing those relationships.
Creators of the Day
Resources of the Day
Thought of the Day
“Focus on building relationships—no matter what you’re creating or writing—with automation.” ~ @nathanbarryLinks
- The Power of When: Discover Your Chronotype--and the Best Time to Eat Lunch, Ask for a Raise, Have Sex, Write a Novel, Take Your Meds, and More by Michael Breus
- Nathan’s Daily Journal
- Build a Body of Work Worthy of a Lifetime by Barrett Brooks
- Tim Ferriss’ 5-Bullet Friday Newsletter
- I Am a Blogger - Asad Chaudhry Episode
Start building your audience for free
With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.
Stay In Touch
Getting into the habit of creating content is a lot of work, but it’s only the beginning of the process. Creating quality content is about connecting with your audience and one of the most sustainable ways to do that is through email automation.
Once you get someone’s interest, you have to keep it. But that doesn’t mean you have to stay on the content hamster wheel. Leveraging your existing content through email automation enables you to build relationships without having to constantly churn out your best work.
In this episode, we dig into using email automation to bridge the gap between initial contact with your readers and why they should stick around. We also talk about pillar content, how to organize your sequence, and how to get vulnerable with your readers.
Main Takeaways
- Building a strong, authentic relationship with subscribers is critical. A strong relationship is what opens to the door to everything that comes next, including sales.
- Your best content has nothing to do with the day it was published. Good content should be something you can always leverage to create relationships with your audience.
- Email automation allows your audience to be on their own schedule and meets them where they are in their journey. It also allows you to control the sequence of content that your audience receives so you can better set them up to understand who you are and what your business can do for them.
- Be vulnerable and share with your audience. This enables you to build a personal relationship with each reader.
- Use a separate email address for email replies. This is the lifeline to your audience and developing those relationships.
Creators of the Day
Resources of the Day
Thought of the Day
“Focus on building relationships—no matter what you’re creating or writing—with automation.” ~ @nathanbarryLinks
- The Power of When: Discover Your Chronotype--and the Best Time to Eat Lunch, Ask for a Raise, Have Sex, Write a Novel, Take Your Meds, and More by Michael Breus
- Nathan’s Daily Journal
- Build a Body of Work Worthy of a Lifetime by Barrett Brooks
- Tim Ferriss’ 5-Bullet Friday Newsletter
- I Am a Blogger - Asad Chaudhry Episode
Start building your audience for free
With ConvertKit landing pages, you can build a beautiful page for your project in just a few minutes. Choose colors, add photos, build a custom opt-in form, and add your copy. All without writing any code! Check out landingpages.new to get started.
Stay In Touch
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