Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's question about cost of content marketing (legit question, not a what-about). Stat via Twenty Over Ten (shout out to Samantha Russell). I explain why you absolutely must do content marketing, what it means, and which channels will give you the most bang. Content marketing benefits include SEO, building your brand, and a body of work that signals authority and trustworthiness (see blog post and my video). Advertising doesn't accomplish this long term. Book a marketing consultation with me at emilybinder.com/call. Also mentioned this episode:

1) What is Alexa Flash Briefing - see video

2) iPod and shifting consumption of music to the 99 cents per song model - how this relates to voice: content will follow device adoption.

3) Listener and client Forrest Kelly hosts "The Best Wine Podcast"

4) Listener and client, therapist Iris First hosts coach.com/podcast/">"Really, is that the way you see me?" an enneagram and relationships podcast

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