Podknife - Collecting In-Store Insights in Real Time - Maury Blackman of Premise Data by Retail Is Your Business

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Collecting In-Store Insights in Real Time - Maury Blackman of Premise Data

Podcast |: Retail Is Your Business - retailtech and retail innovation
Publisher |: MouthMedia Network
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing,; Technology
Categories Via RSS |: Business
Publication Date |: May 26, 2021
Episode Duration |: 00:39:25

Maury Blackman is CEO of Premise Data, a market intelligence platform that allows businesses to collect in-store insights in real time, thanks to a global network of 2.5 million contributors. The platform is used by many Global 2000 businesses to conduct retail audits and "mystery shopper" exercises. Especially during the pandemic, when brands can't send consultants into stores, the platform has been a lifeline for businesses looking to monitor shelf activity and even check on product "freshness" dates. Premise also pays its gig workers in bitcoin, if that is their preference.

See omnystudio.com/listener for privacy information.

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