In this episode, Kenneth sits down with Paul Reed of Savor Brands to talk about coffee packaging. In particular, they discuss the role packaging plays in ensuring that you can always enjoy the perfect cup of coffee. They also discuss the role design and branding plays in how we select products as consumers.

Paul also provides insights into the packaging industry. Including how it works to save roasters time, ensure that the product is kept fresh, that the packet is environmentally sound and much more. Coffee packaging really is a fascinating subject.

KEY TAKEAWAYS 

• The packaging is what makes the first impression on coffee buyers.
• How coffee is packaged tells consumers a lot about the company that produces it.
• Often, there is a connection between how good the packaging looks and the quality of the coffee.
• Choosing the wrong type of packaging can harm productivity.
• Sensory (your senses) plays a surprisingly crucial role in the design of a coffee bag. Paul explains how in the episode.
• The one-way valve is there to help preserve the coffee.
• Other products can be made out of coffee bags.

BEST MOMENTS

‘Your first impression of a coffee is the packaging. So, it´s important. ´

‘How you represent your product is how people perceive your company.’

‘The packaging has to meet the speciality or quality standards that you ask of everybody earlier in the chain.’

‘Packaging is a reflection of the quality of the coffee.’

EPISODE RESOURCES

Savor Brands - https://www.savorbrands.com/

VALUABLE RESOURCES

Award-winning single-origin specialty coffee: https://umblecoffee.com/

You’re disciplined and high achieving. You never settle. Shouldn’t the fuel that helps you reach your goals be held to those same standards? Instead of a crash-inducing cup of jo, you need coffee with optimal antioxidants and anti-inflammatories. A coffee so good that you can drink it black.

At Umble Coffee, we only roast specialty-grade arabica coffee from around the world with cupping scores 84 and above. Don’t sabotage yourself in pursuing your goals - drink coffee that tastes better and is better for you. No crash, great taste, and better long-term health benefits. That’s Umble Coffee.

Instagram: https://www.instagram.com/umblecoffee/

Facebook: https://www.facebook.com/umblecoffee/

Twitter:  https://mobile.twitter.com/umblecoffee

ABOUT THE HOST

As a coffee lover, physician, chemical engineer, serial entrepreneur, competitive runner, writer, and family man, Kenneth knows what it’s like to push yourself to achieve goals very few accomplish. He’s one of the best specialty coffee roasters in the United States as he’s a multi-year US Coffee Roasters’ Competition Finalist. He created Umble Coffee Co with the belief that, if sourced and roasted right, coffee can taste phenomenal and be good for you.

“Life’s too short to drink bad coffee.”

CONTACT METHOD

Want to reach Kenneth? Have questions, show ideas, or want to just let us know you’re enjoying the show? The best way is to leave us a great review and put your thoughts in the comment section - Kenneth reads all of them! The second-best way is through DM on social media.

Podcast Description

Coffee 101 is an educational show on all things coffee. The host, Kenneth Thomas, starts with the most basic questions about coffee and builds your knowledge from there. If you love coffee, are curious about coffee, or you’re a business just looking for a resource to train your team, Coffee 101 is without question the show for you! Season 1 is all about coffee’s journey from seed to shelf!

BUY COFFEE!: https://umblecoffee.com

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