Today I am coaching Kim Fischer who is the CEO and founder of 13 Emeralds marketing agency where she helps businesses grow and scale by utilising SEO and SEM strategies. Kim's challenge is with finding the middle ground in her audience—between those who are looking for 1:1 agency services and those who are just there for the free advice. So today we're focusing on understanding your audience's priorities and how to meet them where they are at.In this episode we chat about:- How the content you're sharing may be holding your audience back.- The disadvantage of "how to" content and the overwhelm this can create.- Why understanding whether your client is "problem aware" or "solution aware" will help you to directly address the barriers (and gaps) to entry.- The ongoing importance of creating and promoting the "framework" in the 60-90 days leading to cart open.- How befriending the potential evolution of AI technology will help you to meet it (and capitalise on it) head on.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...