In this episode, Mike offers up his opinion on "dig the pain" content and why he doesn't subscribe to that philosophy of marketing. He reveals one major shift that you can make in your content that will feel more in alignment with your values and will attract better clients. You don't have to make your audience feel their pain in order to enroll them into your coaching program. You can actually get them to move towards action in a much more authentic way. Find out how in this episode.Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.comCured Nutrition is offering 15% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice, red juice, or gold juice!Click here to take advantage of this offer!------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe FREE personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner