What exactly is dark social? Gyi Tsakalakis chats with Conrad Saam about his ClioCon session titled, “Dark Social: How to Turn Your Community Into an Eager Referral Source.” You might have points of contact with consumers that are virtually impossible to track, but these connections are still bringing new clients to your law firm. Conrad explains dark social strategies for lawyers and how they can build affinity for your firm and bring in new business. Hear more from Gyi and Conrad on their podcast, Lunch Hour Legal Marketing! Conrad Saam is founder of Mockingbird Marketing, an online marketing agency focused exclusively on the legal market.