Claire Moses, Founding Member of Verb Products (accessible, high-end hair care made with natural ingredients) joins Karen Moon in the Podcast lounge at Shoptalk in Las Vegas. In this episode: The story of how Verb Products was founded Who Verb’s audience is and their brands DNA How they got into major retailers like Sephora and Revolve How they’ve been able to use their social channels to connect with their millennial consumers What they’ve done to stay in touch with their large number of ambassadors  The difficulties of learning on the job as an entrepreneur  What’s coming in the future for Verb How Claire is able to unwind when she isn’t running Verb What excites her the most about the beauty industry in retail shops The value of attending the Shoptalk conference as an entrepreneur See omnystudio.com/listener for privacy information.