The history of globalization is one that has often been told as a story of elites. There are a number of truths to this narrative. Yet, as Casey Lurtz shows, it also ignores some things. In From the Grounds Up: Building an Export Economy in Southern Mexico, Lurtz tells the history of how a border region, the Soconusco, became  Mexico’s leading coffee exporter. She does so not by focusing on the Mexican politicians and foreign capitalists who came to the Soconusco with dreams of grandeur. Rather, as the title suggest, Lurtz digs below the surface of these visions to reveal the role played by local people in the dual projects of economic liberalism and globalization.